Privacy Policy

Last updated: 25 May 2025

This is the privacy notice of Brilliant Fires Ltd.
We respect your privacy and are committed to protecting your personal data. This privacy notice explains how we collect, use, and safeguard your information when you use our website, and tells you about your rights under UK data protection law.

1. Who We Are

Brilliant Fires Ltd is the controller and responsible for your personal data.
Address:
Brilliant Fires Ltd
Unit 7 Rupert Park
London Road South
Poynton
SK12 1PQ
United Kingdom

Email: info@brilliantfires.co.uk

This privacy notice applies to visitors to our website from anywhere in the world. It supplements other privacy notices we may provide on specific occasions.

This website is not intended for children, and we do not knowingly collect data relating to children.

2. The Personal Data We Collect

Personal data means any information that can identify you directly or indirectly. We may collect, use, store, and transfer the following types of data:

  
      Type of Information
      Purpose
      Legal Basis
    
      Name
      To manage your account, communicate with you, and deliver orders.
      Performance of a contract
    
      Address
      To deliver your orders.
      Performance of a contract
    
      Contact details (e.g., phone, email)
      To communicate about your order or account.
      Performance of a contract
    
      Email address
      With your consent, to send marketing about new products and offers.
      Consent / performance of a contract
    
      IP address
      To tailor our services (e.g., delivery quotes for non-UK customers).
      Legitimate interests
    
      Pages visited
      To provide relevant support and improve our website.
      Legitimate interests
    
      Mouse activity (anonymised)
      To analyse website use and improve customer experience.
      Legitimate interests
    
      Business type and class
      To better understand customer needs and improve our product range.
      Legitimate interests / consent for marketing
    
      Operating system & browser
      To diagnose website issues and improve support.
      Legitimate interests

We do not collect Special Category Data (e.g., health, ethnicity, political views) or criminal offence data.

If you do not provide required personal data, we may not be able to fulfil your order or provide certain services.

3. How We Use Your Data

We will only use your personal data when permitted by law, including to:

Process and deliver your orders
Manage your account
Send you information you’ve requested or consented to receive
Seek feedback on our services
Notify you about changes to our services
Improve our website and services

Marketing
You will only receive marketing if you have opted in, or if you are an existing customer who has not opted out. You can unsubscribe at any time using the link in our emails.

Cookies
Our site uses cookies. Non-essential cookies (such as analytics) will only be set if you give consent via our cookie banner. For details, see our [Cookie Policy].

Change of Purpose
We will only use your personal data for the purposes outlined above unless we reasonably consider that another purpose is compatible.

4. Sharing Your Data

We may share your data with:

Third-party service providers (e.g., couriers, payment processors, email service providers)
Professional advisers (e.g., accountants, legal advisers)
Regulators or law enforcement if required by law

We only share the minimum necessary information, and all third parties are contractually required to keep your data secure.

If we transfer your data outside the UK, we will ensure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual clauses.

5. Data Security

We have implemented technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure. Access is limited to employees and service providers with a business need to know.

6. Data Retention

We keep your personal data only as long as necessary for the purposes it was collected, including:

Order and payment records — kept for 6 years for tax and legal compliance
Marketing contact details — kept until you unsubscribe or request deletion

We may anonymise data for statistical purposes and retain it indefinitely without further notice to you.

7. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Withdraw consent where processing is based on consent
Request restriction of processing
Object to processing based on legitimate interests or direct marketing
Request data portability

To exercise any of these rights, email info@brilliantfires.co.uk.

We will respond within one month unless the request is complex. No fee applies unless a request is excessive or unfounded.

8. Changes to This Notice

We may update this notice from time to time. Any changes will be posted on this page with a revised “last updated” date.

9. Complaints

If you have concerns about how we handle your personal data, please contact us first at info@brilliantfires.co.uk.

If you remain unhappy, you can lodge a complaint with:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
https://ico.org.uk/make-a-complaint/